Google – Backrub
In 1996, Google was originally founded by Larry Page and Sergey Brin as a research project. The original name that they used for their search engine was “Backrub”, as the systems scanned for backlinks to calculate how the importance of websites.
After a decision that the name was not strong enough for the brand, they suggested “Googol”, which was short for “Googolplex”, meaning 10googol, a huge number emphasising infinite data. Unfortunately, the domain was taken so on September 15th, 1997, the platform was renamed Google.com, and the rest is history. Since then, Google has now renamed their parent company as “Alphabet” to focus a shift on other businesses outside of internet searches.