Marketing your company should be an integral part of your business.
If marketing is the process then the tool you need to implement it is a marketing plan.
This plan will then serve as a roadmap outlining all the strategies, costs and projected results. It is essential that your plan evolves as your company grows.
It is useful on a variety of levels and can help you to:
- formalise your ideas
- become accustomed to timescales
- secure financial investment for your business
- clarify the features and benefits of your product/service
- understand your target market (and create a buyer persona)
- generate invaluable data – allowing you to reflect on what has worked and what hasn’t
KNOW YOUR BUSINESS OBJECTIVES
All marketing plans need goals. Without knowing what you want to achieve in the first place, you will ultimately set your business up for a fail. Typically, this may be; to increase sales, build brand awareness, target new clients/customers, reach into new markets or to launch a new product or service to name a few.
We can work with you to put a marketing plan in place to achieve these business objectives. This can cover either a 3, 6 or 12-month period, depending on what you are hoping to achieve.
GETTING THE CHANNELS RIGHT
Our marketing plans provide you with the top recommendations to achieve your business goals/objectives initially set out.
This could be through focusing on just one main medium, such as paid online marketing, attending exhibitions, email marketing, PR or social media, or a number of these channels all working together to achieve a fantastic ROI.
Planning is everything.
Get everyone in your business on the right page for where the organisation is heading. Ensure targets are aligned across business functions and implement a marketing plan geared towards achieving your business objectives, whether that’s business growth, more profits or increased brand awareness. To help you formalise your marketing plan please get in touch with our marketing team, for an informal chat.