When setting up your new website you want the lowest price possible, a good selection to choose from and know it will be up and running in no time at all. Whilst these are all the benefits you’ll hear when looking at buying a template website, the common pitfalls are rarely understood before the project starts and the cracks only begin to show when your new website goes live and more importantly after you’ve paid for it.
It’s usually fairly quick and easy to input some of your text and images into a template and get a quick preview of how things may look. You’ll also find options to change the colour scheme or even perhaps choose from several different layouts or grids that can be placed on the page. But if you wish to customise the layout even further, you may find that you are limited by what the template allows.
A templated page can look good with placeholder content, but once your own images and text are inputted it may seem out of place or unbalanced due to the fixed design. There may also be lots of other companies using the same theme.
With a bespoke layout, pages can be specifically tailored to your content whilst still maintaining flexibility for any new future additions.
The ideal website is highly optimised, with a page load time of less than a second. This is important for your search engine ranking, as Google rate websites on this (meaning slower loading pages will be lower down in search results.)
BESPOKE WEBSITE BENEFITS
When considering which to choose, bear in mind the future and think about how your company may change as you grow and what this will require. You could find that going with a bespoke solution from the start could help and save money in the long run.
Inexpensive themes are unfortunately more vulnerable to a cyber-attack. This is due to them being open source (code for building websites made available online that everyone can contribute to an use freely) and normally utilising free open source third party plugins.
This means that if a vulnerability is found, attackers can easily perform searches to find any sites using the template and attack en masse resulting in anything from a simple page defacement to a fully compromised site. Although no website or server can guarantee to be fully secure, a bespoke solution will use little to no external plugins, hugely reducing the risk of cyber-attack.
With a bespoke website, you can get in touch with a real developer or designer who can assist with any queries and who has a more personal relationship with your company.
Make sure that when considering your new website, you bear in mind the future and think about how your company may change as you grow and what this will require. You could find that going with a bespoke solution from the start could help and save money in the long run.
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