Stone Create has been heavily involved in marketing the automotive industry since the business was launched 5 years ago.
Leyland, where our studio is based, is celebrating 100 years of truck manufacturing this year and the idea behind the Truck Trail was to celebrate the town’s industrial heritage.
Shane Friend, our MD, first came up with the concept of the Truck Trail over 3 years ago.
After visiting the Stone Create stand at the Lancashire Business Expo last year, a discussion around the Truck Trail came up in conversation between Stone Create and South Ribble Borough Council. In the weeks following the event, the project was brought to the table with a marketing strategy that focuses on community engagement as well as tourism and education. It was decided that a stand alone Truck Trail wouldn’t work and so a specialist education company was brought in to help design the 14th truck and encourage more children to learn about engineering.
STEMFirst and Leyland Trucks were approached and a partnership was formed.
Being inspired by a big box of his son’s LEGO, Shane developed the first concept for the truck. He can’t wait to see the initial idea come to life and see them all craned into place.
The trucks will be unveiled in Leyland, Preston in April 2017.