Marketing
Do you run Google Ads? If so, you will understand the importance of tracking to measure ROI. When advertising an e-commerce on lead generation website, that can be relatively simple. But when you want actual visits to your shop or place of business, its a little more tricky. This is where Project Beacon comes in to...
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Marketing
Video is now a leading marketing channel for influencing and engaging your target audience. Using video content as part of your company’s marketing strategy used to be an option. It is now seen as a necessary tool to influence your audience, whether this be in search, on social media or on a website. The use...
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Marketing
Well not quite. In a huge shake-up, Google AdWords will soon become Google Ads. On July 24th 2018, this new Google Ads brand will encompass the full range of campaign types available today, including Search, Display and Video. Adwords launched in 2000, to allow advertisers pay to be above organic rankings. (generating Google over six...
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Design
Exhibitions are the perfect way to promote your company to hundreds, or even thousands of potential new clients. By making your stand interesting, interactive and fun, you are guaranteed to stand out. Having a simple pop up stand, with two employees is great… if you want to look like every other exhibitor at the show....
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Website
As of the 30th June, Payment Card Industry (PCI) compliance requires all eCommerce websites to use the latest version of TLS 1.2 for encryption and discontinue all support for the others, including SSL v3 and TLS 1.0 and 1.1. SSL vs TLS Although HTTPS certificates are often referred to as SSL certificates, they will almost...
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Website
Are you GDPR ready? With the new data protection legislation looming, you must be prepared for the impact that this could have on your company if the legislation isn’t taken seriously. We’ve read so many articles about the GDPR over the last 12 months, but recently we came across one via the Information Commissioner’s Office...
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Website
Worryingly, a study carried out by Microsoft recently has proved just that! Through studying attention using electroencephalograms (these are attached to the scalp to test brain activity and pick up the electrical signals produced when brain cells send messages to each other), it was found that the average human attention span is declining rapidly. In...
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Design
Last week we exhibited at the Lancashire Business Expo at Preston Guild Hall. Each year, we like to make an impact and stand out from the crowd and what better way to do it than to have our very own coconut shy! If there’s one thing that attracts visitors to any stand at an exhibition,...
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