Why Your Business Should Use CGI

Endless Possibilities with Computer Generated Imagery

Computer Generated Imagery or CGI is a highly effective way of engaging with your audience and can be used to showcase your products and services.

What is CGI?

CGI allows for life like animation and images to be created, without any imperfections and without the time and cost intensive work involved in photography and videography.

What can I use CGI for?

  • Advertising
  • Construction Rendering
  • Visual Art
  • Virtual Reality
  • Video Tours
  • Marketing Materials
  • Anything!

Advantages of CGI

Engaging content:

CGI brings a unique form of communication with your consumer, which is often more exciting and interesting than other forms of content. For this reason, CGI is a highly engaging avenue of marketing which can be used to capture your audience’s attention and make you stand out from the crowd.

Use in diverse range of channels:

Due to being computer built, you can use your computer generated imagery on a variety of different platforms including your website and social media channels.

Improves brand credibility/value:

CGI is often a premium form of design which will position your brand to be modern and ahead of competition.

User engagements and satisfaction:

CGI can be much more engaging than other forms of content, this can be interactive by changing the colour of the product or rotating the image.

Sustainable:

Due to being built on a computer, this can often be a more sustainable route than other forms of marketing as there is less factors involved in the production process.

Produce multiple variants of products:

CGI gives you the ability to easily vary products created on the system, this can be used to change materials and colours making it efficient for your business.

Cost effective:

As there are less stages involved in the production of CGI, this eliminates any additional costs such as hiring a film crew or photographer. This can be beneficial to your business and save you money in the long run.

Endless possibilities:

The world of animated design means that there are no boundaries to what you can create, with the ability to put your content in any place with any background, making your options of creativity limitless.

Here are some examples of CGI

Here a CGI animation for our client SupaLite Tiled Roof Systems is shown, we used CGI to produce a SupaLite conservatory warm roof installation explainer, giving their installers a visual, engaging and descriptive guide.

CGI with Stone Create

At Stone Create, our in-house team have conducted CGI work across a range of different sectors including stunning visuals for architectural design, engineering, visual art, construction and advertising.

Whether you require a mock-up of a project or a promotional video, we have the facilities to provide ground-breaking CGI art for your brand.

For any enquiries, get in touch with us today for a free consultation.

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