Communication is King
“Skill in the art of communication is crucial to a leader’s success.
He can accomplish nothing unless he can communicate effectively”
Stone Create recently gave a presentation using the theme of ‘Communication’.
Everyone was given a number and then 2 numbers were drawn at random.
The two people who had their number picked out had to sit back to back. One was the describer and one the illustrator.
The describer had to pick another piece of paper which had an object on it which they had to describe to the other person for them to draw, BUT they could only describe shapes, lines and reference points.
Would the illustrator understand their instructions? Did they communicate effectively?
The results were surprising and it was interesting to understand that people don’t always hear what you want them to.
These two did brilliantly.
This one, not so much (it should have been an aeroplane).
Communication is key as Sydney J. Harris, the American journalist, pointed out,
“The two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.”
Listening and actually ‘hearing’ what your client desires in business is a great skill.
Make sure that you are both heading towards the same goal by making sure that there is effective communication from start to finish on any projects.
We pride ourselves on delivering what our customers really need, from a simple internal signage project, to a complex bespoke E-commerce website.
Do you want to work with a marketing company who actually recognise your business needs? Get in touch for further information.