Google SSL Certificate Push

A More Secure Web Experience

Security is obviously a massive issue on the world-wide-web, and we should always be vigilant as users. Equally, as publishers we should certainly be giving our customers the utmost confidence when submitting personal data through a website.

Currently, Google Chrome (and other browsers) display a green lock icon in the address bar for sites that are secure, but the security team will be taking it one step further by displaying a red warning on unencrypted sites. How do you think the user will react to such a warning?

Google Statement

“Beginning in January 2017 (Chrome 56), we’ll mark HTTP sites that transmit passwords or credit cards as non-secure, as part of a long-term plan to mark all HTTP sites as non-secure,” said Chrome Security Team member Emily Schechter.

Google Chrome is the most popular browser with over 51% of the market, and with Google being the most popular search engine, what they say, goes.

Initially, Chrome 56 will label HTTP pages with password or credit card form fields as insecure. Google plans to extend the HTTP warnings to incognito mode in following releases, eventually adding a prominent red triangle to the label on all HTTP pages.


So basically:

  • If you have password or credit card details on your website, get an SSL certificate as soon as possible.
  • If you just have standard contact forms, you don’t need an SSL certificate immediately, but your time will come.

Now all this may sound rather technical, but there is a simple fix; install an SSL on your website.


Still not sure? Google will rank secure sites higher than unsecure ones. Get ahead of your competitors now!

If you need assistance purchasing and installing an SSL certificate, give us a call.

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The Author

Michael Barlow

Michael has worked in digital marketing for over 20 years. He is a certified Google Ads expert and has overseen the design and development of more than 100 websites. Michael has helped manage dozens of businesses’s marketing spend, growing their revenue year-on-year through innovative online marketing methods.

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