If you’re a business owner and haven’t yet considered whether your website is mobile-friendly, it’s time to ask the question—and soon.
First impressions matter. From a consumer’s perspective, we’ve all experienced the frustration of visiting a website on mobile that’s slow, hard to navigate, or doesn’t display properly. Instead of staying, we leave and look for alternatives.
Is that the experience you want for your visitors? Are you willing to risk losing potential leads and sales due to poor mobile functionality?
More and more companies are making sure their websites are just as pleasing on the eye and easy to use on mobile as they are on desktop. We all know someone who sees their mobile phone as an extra limb and according to recent studies, the average person in the UK spends around three hours on their phones. Some of that time could be well spent on your site and we’re sure you want it to look its best.
Why is it important to have a good mobile user experience?
Over 60% of people use the internet in 2024 to find information, including for research purposes or keeping in touch with family and friends.
Two key factors that will impact mobile user experience:
1. Website loading time
You only have seconds to make a first impression. If your landing page doesn’t load quickly, you risk losing visitors right away. Ideally, your mobile site should load within 3 seconds. According to Google, 53% of mobile visits are abandoned if a site takes longer than 3 seconds to load.
Fast-loading pages are essential for a positive user experience. Seamless transitions and quick loading times keep users engaged, while slow speeds lead to higher bounce rates. Studies from companies like Amazon and Adobe show that even a 100-millisecond delay can dramatically impact sales.
In short: the longer your site takes to load, the higher your bounce rate.
It’s as simple as that. And it’s fair to say that neither the consumer nor the business will benefit from visiting just the one page on your website. The solution, therefore, is to decrease the loading speeds on each page of your site.
But how, you ask?
There is no one way to decrease loading speeds but a list of factors that are contributing to it. We’ve got another blog that lists some of the ways you can decrease loading speeds, check it out here.
2. User experience (UX)
A well-optimised website enhances user experience (UX), which plays a crucial role in attracting repeat visitors and boosting engagement. The more pages a user views, the greater the chance of converting them into a customer.
Responsive web design is key to delivering an optimal experience across all devices. It automatically adjusts the site to fit the user’s screen, ensuring a smooth experience whether on desktop, tablet, or mobile.
Benefits of using responsive design can include:
- Faster web pages
- Improved user experience
- Increased traffic
- Lower bounce rates
- Higher conversion rates
- Improved SEO
However, responsive design can also mean downloading excess content that’s not always needed on mobile devices. To counter this, focus on displaying only key content to reduce data usage and improve performance.
Incorporating strategies like responsive web design and AMP (Accelerated Mobile Pages) can significantly improve loading speeds and ensure your website functions well on different screen sizes, reducing the chance of users leaving due to poor performance.
Getting your website mobile optimised
The importance of mobile optimisation is something no company can afford to overlook. Many businesses have seen remarkable results largely due to how well their websites perform, look, and feel on mobile devices.
A well-optimised mobile site is a proven strategy to enhance both performance and user engagement. Some of the most successful businesses worldwide attribute their success to the ease with which users can access their services on mobile.
By providing a seamless, fast, and user-friendly experience on mobile, you can boost traffic, improve conversion rates, and build stronger customer relationships.
So, what are you waiting for? Get in touch with our team and get your website mobile optimised.
