e-commerce

Eat My Logo


Project

The Company

Eat My Logo is a family-run bakery in Chorley, Lancashire, specialising in producing high quality edible branded merchandise that enables businesses to promote their brand in a fun and tasty way. They bake cakes, cupcakes and biscuits that are all cake shop quality and are made using the best ingredients.

The brief

Eat My Logo came to us with the requirement for a solution to allow business users to order in bulk, branded cakes and biscuits. Whilst we realised it was important to accept order enquiries, we quickly realised the need for a bespoke builder, allowing users to upload their company logo and provide an efficient eCommerce experience.

The Website

After taking into consideration the clients’ requirement for updating products and website content, we decided on a WordPress, combined with W00Commerce as the perfect solution. This also gave us the ability to integrate seamlessly with Eat My Logo’s Zoho CRM.

Whilst the structure is mainly eCommerce, we created a layer of enquire only products and call to actions, to ensure as much new business could be gained as possible.

As with all our website builds, User Interaction (UI) and User Experience (UX) is always at the forefront of our designers’ mind. This is to ensure a smooth customer journey, ending with either a purchase or order enquiry.

The Builder

Utilising the latest web technologies, including JavaScript and jQuery UI, a custom coded builder was created to give users the ability to upload their own company logos and images from their chosen device.

The builder also allows overlay text manipulation, so users are able to insert a personalised company message, if required. It allows users to resize and rotate images, add custom text, and in different sizes and colours.

We had to ensure that the builder worked seamlessly across mobile, desktops and tablets to provide a responsive customer experience.

PPC

Following extensive research into the market, it was established that a considered approach must be taken, to ensure that paid ads were shown to B2B users rather than B2C. We also had to make sure that the ads weren’t shown to those users searching for images of cakes, rather than cakes with an image on.

Google Search was the preferred channel so we had full control of the copy on each advert. We were concerned that if we showed Google Shopping ads, we would attract consumers that would click and not purchase a product, which would be costly and wasteful of the budget.

As with any PPC campaign, tracking ROI is important. In this case, the key measurements were sales order values and quantity of enquiries.

 

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