Eat My Photo was created as a consumer version of Eat My Logo, an established company producing cakes, cupcakes and biscuits with printed company logos on them. An interactive website was required to allow the general public to upload their own photos from multiple devices and social media platforms. The most important part of this brief was that it must work perfectly on mobile phones with the majority of traffic expected to be used on smaller devices.
WordPress was chosen as the main platform for Eat My Photo with the product inventory managed by WooCommerce. This meant that the basic side of the shopping journey was simple to manage and the only complex part would be the bespoke development of the custom builder to allow users to upload and resize their photos.