e-commerce

Euro Surgical


Project

Brief

The Eurosurgical online shop was originally built on Magento, which is a fantastically powerful platform for listing thousands of complex products. The site was a few years old and the time had come the freshen up the brand, create a modern responsive design.  The target was also for the sales process to be more user focused with the end goal to move sales on to the next level.

Website Update and Refresh

At the time, there were about one hundred products plus size variations listed and the staff at Eurosurgical wanted us to make the back end easier to use, so they could add new products and update existing products simply. With this in mind, it was decided that we should switch from Magento as a platform to WooCommerce, which is based on WordPress, which is used by 29% of all the site in the world.

 

Mobile First

The new site was built with ‘mobile first’ in mind, ensuring a perfect customer journey for the mobile device users. It was ensured that the site was mobile responsive to it adapted perfectly every screen size. Not only would this make the site look tidier on smaller devices, it also provides a fantastic yet simple user journey ensuring visitors have a great experience.

Google Shopping

The obvious place for any online shop is Google Shopping. Rather than bidding on keywords, it gives us the ability to bid on products depending on their value.

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