Brief

To create an eCommerce website, alongside an ongoing outsourced design and marketing solution.

Solution

The website was created using WooCommerce as part of WordPress, to offer a easy to navigate and simple to administer online shop. The website has the ability to add simple products and more complex variations with multiple options and sizes.

As part of the process the core product ranges were split into three distinct areas: maternity, sports and medical. Whilst navigating through the site, subtle changes are made to the logo and colour schemes to reflect which area of the business you are currently visiting.

Following the redesign of the website, transactions increased by 27% and the eCommerce conversion rates shot up by 64%.

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