Brief
J & J Ashcroft are a local stone and engineers merchants based in Leyland. They had been testing the water with eCommerce and had been running Google Shopping ads for about 18 months with reasonable success.
Solution
After analysing the data we explained that the low budget was throttling the campaign and by increasing the budget we would also be able to increase the returns quite substantially.
The goal was set to increase the revenue of the eCommerce shop whilst controlling the cost of doing so to ensure a positive return-on-investment (ROI).