To create an engaging and creative campaign for the Lancashire County Council “healthy heroes” school lunch menus.
Following market research, characters were created to communicate the key healthy eating messages to schools across the county. Playful and colourful design concepts were used to encourage children to think about their food choices. The campaign included the creation of the healthy heroes brand, unique characters, design and print of school lunch menus and adverts to be used in all Lancashire schools.
Stone Create and the team, have worked in the education sector for over 10 years and understand the importance of engagement and standing out. This project was all about making healthy eating fun and giving children and parents the opportunity to discuss food choices together. Through careful research and lots of ideas, the team created a concept which was selected by the council to represent the County.
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