design

No. 77 Creative Hair


Project

Brief

77 Creative Hair required an agency to create their brand identity and help launch this new business into the market. They are a local, Preston-based salon with shops in Leyland and most recently expanding to Eccleston.

The Solution

Initially, we developed a logo concept, which gave us the base for all marketing materials going forwards.

Following this brand identity, it allowed us to go on to deliver the company website. We sourced all models and delivered an ‘on-location’ photo shoot, capturing that professional look required on the website and across the shop front signage, internal signage, literature, and advertisements.

Signage for Both Locations

The first location that we designed, manufactured and installed internal and external signage for was Leyland. The key to this was the size of the exterior signage that was required. The design had to be classic, yet vibrant by taking the number 77 and building it up into 3D lettering which was then back-lit to provide a stunning setting which was to be seen 24/7. This was to be repeated down the side of the building to allow full brand exposure from all angles. Internal signage was also designed and fitted at this location.

Due to the success of the first signage design and installation, we were then asked to manage this for the brand new shop that was due to open in Eccleston.

Marketing for Both Locations

With any business, you have to carry the brand throughout all marketing materials. After discussions with Vicky, Owner of both salons, a comprehensive marketing plan was created to ensure that we were to be seen in all the right places.

Initially, we designed and printed price lists, appointment cards, loyalty cards, posters, offer flyers and much more to assist with the success of No,77 Creative Hair. We also delivered a brand new website, which allows for the booking of appointments online, making the user experience one to remember.

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