Due to a change of ownership, Preston Guild Hall required a company to help undertake a re-branding exercise. To guarantee its future success, community and stakeholder buy-in was essential.
The project involved a multi-channel approach to promoting the new future of the site. From signage, window graphics, website development, marketing materials and strategic consultancy, Stone Create led the whole process.
The aim was to launch this new brand into the market place with an everlasting impact. Strategic management was key to this project to ensure that all aspects ran smoothly and to plan. Idea generation played a large part to help them to stand out from the crowd. The Stone Create team ultimately became the brand champions for the Guild Hall and are very proud of this achievement.
It was important to change the public perception of the Guild Hall and make the public aware of how fantastic the Guild Hall really is as a venue within Preston. Whether this be as a destination for business, or as a place to enjoy time with family and friends at the theatre, shops, restaurants and bars.
The project involved the marketing team offering an outsourced marketing solution during the venue launch, to provide invaluable support to the Guild Hall team.Start a Project