In order to take this venue to the next level, it was of the utmost importance that we got the new corporate identity right. Our logo design was inspired by the shape of the venue from a bird’s eye view. We gave each division within the venue its own colour identity, which came together in the final corporate identity. This was then easily incorporated throughout all marketing materials going forward.
Below is a selection of printed materials that we produced with the new corporate branding including, a corporate pack, ticket holders, tickets, stationery and exhibition banners to name a few.