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Preston Guild Hall


Project

Brief

We were introduced to Preston Guild Hall through our local Shout Network group who asked us to pitch for the full rebrand of the Guild Hall, due to the fact that Simon Rigby had purchased the venue and wanted to invest heavily in rejuvenating a fantastic venue.

Corporate Identity

In order to take this venue to the next level, it was of the utmost importance that we got the new corporate identity right. Our logo design was inspired by the shape of the venue from a bird’s eye view. We gave each division within the venue its own colour identity, which came together in the final corporate identity. This was then easily incorporated throughout all marketing materials going forward.

Below is a selection of printed materials that we produced with the new corporate branding including, a corporate pack, ticket holders, tickets, stationery and exhibition banners to name a few.

Signage

Both internal and external signage was required for this project. Over 50 signs with varying sizes were designed, manufactured and installed, all carrying the corporate colours throughout.

We produced shop frontage design, window graphics and hanging banners that instantly reinforced the strong brand throughout the building.

Website

A new website was designed and built within a very short turnaround of just two weeks. This was not a simple process as we had to make sure that the events software was also integrated within the website. The result of this was an eye-catching  design, full of information on the venue for all customers.

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