PPC allows you to pay to list your site ahead of organic search results
Search engines allow businesses and individuals to bid for positions in their search results, usually above or below the standard organic listings. The search engine is then paid when a user clicks on the sponsored listing.
Social Advertising
Social media platforms such as Facebook, Twitter, Instagram, Snapchat & LinkedIn are where people hang out and spend ever more time and it’s where brands need to be to be seen. You can pay to show more ads to your chosen audience through a vast amount of targeting options.