Search engines allow businesses and individuals to bid for positions in their search results, usually above or below the standard organic listings. The search engine is then paid when a user clicks on the sponsored listing.
The most common type of ad displayed at the top and bottom of the organic search results identifiable by their small ‘Ad’ logo. 93% of online experiences begin with a search engine so being found at the right time by your audience is key.
Display advertising shows your adverts across partner websites, all over the internet. Contextual targeting for display advertising allows you to decide when and and where you show your ads. Then most importantly, you can decide who to show your ads too.
In-stream ads play before or during another video from a YouTube partner. Viewers see five seconds of your video and then have the choice to keep watching or skip it. Charged on a pay-per-view (PPV) basis, you are only charged when a consumer engages with your ad.
Effectively a window shop for an eCommerce website, showing your products in a carousel above the search results allowing customers to see your product and price before they’ve even visited your website. You can bid independently on product depending on their value to your business.
Show text and image ads to users who have previously visited your website and entice them to come back and purchase or even repurchase. 97% of users do not convert on their first visit to a website, give a chance to try again.
Set your budget Set your spend to an amount you are comfortable with. And establish what you expect in return.
Choose your platform If you have the budget, try as many as possible but choose the platform that your consumers are most likely to engage with.
Set your targeting This is hugely important. Set it broad enough to test what is out there, but tight enough so you are relevant to your audience.
Design your creatives Whether it’s text, image or video, make sure you strike a nerve with those users. Be informative and interesting. Stand out from the crowd.
Recycle the returns You should always be looking to improve. Learn what’s working from isn’t and amend accordingly then go again.
Stone Create is a Google Certified Partner and a Bing Accredited agency, achieved by employees studying and passing numerous Google and Bing exams across the range of Google and Bing networks. These exams must be completed each year to keep our Google badge.
Working this close with Google and Bing means that we are kept in the loop with up and coming digital advertising methods. It means we have access to detailed insights, promotions, beta products, best practice documentation and course material. All of which are unavailable to the general public and even Google AdWords and BingAds direct clients.
We also are in constant contact with Google and Bing account managers and campaign optimisers for the first 90 days of any new account. This is to ensure our clients receive the very best service possible.
All our campaigns are results-driven and based on clear ROI targets for your business. Every client is provided with clear and transparent monthly reporting and encouraged to view the Google AdWords dashboard themselves.
Campaigns are monitored and optimised daily, maximising successful areas and minimising those which are not yielding results. As Google Partners, we work closely to analyse trends within your sector and monitor your competition.
Pay-per-click advertising can boost traffic to your website, whether you’re looking to promote particular product or service areas or build general awareness. Services such as Google AdWords and BingAds drive quality traffic to your website from search engines. Whilst social media platforms such as Facebook, Twitter and LinkedIn can be to used to engage with your key demographic.
increase in video ad spend
increase in social ad spend
increase in display ad spend
increase in search ad spend
Social Advertising
Social media platforms such as Facebook, Twitter, Instagram, Snapchat & LinkedIn are where people hang out and spend ever more time and it’s where brands need to be to be seen. You can pay to show more ads to your chosen audience through a vast amount of targeting options.