Off Page SEO
Off-Page SEO is the use of content on other sites. Search engines use references of your site, business name, and keywords used on other websites in order to determine your ranking in their results, i.e. what do other sites think of my site?
Whenever you can use these terms in a way that sound normal and natural on these popular third-party sites, you can help to boost your SEO value by quite a bit over time. Make sure that your social media profile descriptions and “about” summaries you use are laced with keywords when appropriate.
By utilising social media, business directories, sharing sites and news article sites, you can gain good quality traffic.
Be aware, all sites are not equal, and you should certainly always look at quality over quantity. Poor quality referrals can be hugely detrimental to your SEO strategy.