Rebranding
“Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders”.
Businesses are constantly focusing on evolving and steps to take their brand to the next level. A simple but effective statement to make is by redesigning your logo; this presents to audiences a shift in your business values.
In 2021 many of our famous brands have changed their iconic logos with mixed reaction, read on to find the biggest brands to refresh this year.