Refreshing TruckParts 4U Website to Emphasise Sustainability

New Recycled Parts

TruckParts 4U are a truck part retailer based in Derby. They specialise in the sale of all different truck and trailer parts and have established themselves as one of the largest truck part retailers in the UK.

Recently TruckParts 4U made the decision to change their brand direction, they have always been a seller for brand new truck parts but instead they wanted to sell reused products. Now, they only sell recycled truck parts moving us one step further to becoming a sustainable country.

To align with their new brand values, they recruited us to work on their existing website. We needed to emphasise the message that all parts are now recycled throughout the website and position themselves as an environmentally conscious brand.

The result was our full website refresh, the home page features a new green banner as users enter the website, with the headline “Search the largest range of recycled truck parts for commercial vehicles”. We used recycle logos and static content to bring this new message to life, ensuring that the message is clear and concise to all website visitors.

Further down the page, we have a new “View all recycled parts” with a continued green theme, encouraging people to make purchases which are environmentally friendly.

TruckParts 4U were delighted with the outcome, and we were more than happy to help them emphasise their new sustainable approach. Make sure you check out the website for yourself!

If you would like a simple website refresh, or need help changing your brand perception, contact us today.

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