TRUST – It’s a biggie.
As a business how do you get potential new customers to trust your brand?
Collecting reviews from your existing customers and feeding them through to your website is a great way to build trust.
We use, and recommend, reviews.co.uk for our clients, but you might also consider Trust Pilot, FEEFO, Google reviews. These types of review systems have to be authorised and cannot be amended. They are very simple to use and you can even get customers to leave reviews via their phones.
It’s a great way to manage your online reputation, credibility, and reliability for new customers and can increase confidence in your brand and assure trustworthiness for new customers.
Here are some useful stats from an independent survey:
- 84% of people trust online reviews as much as a personal recommendation
- 54% of people will visit the website after reading positive reviews
- 74% of consumers believe that reading a positive review will make them trust a business more
- 58% of consumers say that a business with an official vetted rating appears more credible
Last year we created the website for Purple Property Shop which went live in December 2016. Matthew, the Managing Director, is very happy that we suggested that they add a review section, he says:
“One of the key messages we wanted to get across to our customers was the quality of customer service, Stone Create therefore recommended we request that customers leave us a review on a specialist website Reviews.co.uk We have now collected nearly one hundred reviews with 98% of customers giving us either 4 or 5 stars (out of 5) making our average score approximately 4.8 (96%). These results and the reviews themselves are showcased on the homepage of our website giving potential customers the reassurance that they would be in safe hands if they market a property through us.”
Hopefully you will amass a great selection of positive reviews and if the odd niggle from a customer comes up it, you can demonstrate that you care and respond in a positive way to any criticism.
Simply put, reviews are a fantastic tool to help you market your business.