Our New Litter Patrol Campaign
For many, bad habits are hard to shake. In partnership with Blackburn with Darwen Council, Stone Create placed great emphasis on tackling the problem at source as prevention is often cheaper and more efficient than cure. Through this scheme, Blackburn with Darwen council contribute and influence the behaviours of future generations, ensuring that the health of their local environment is a primary concern.
Armed with a brief to target school children, we created two frontmen for the campaign; Captain Muck & Captain Litter, their role was to recruit and engage children aged 4-12 to join their litter patrol.
The campaign features a vast range of graphic materials used on the Recycle BwD website as well as print materials.
By utilizing the local community, Blackburn with Darwen Council placed itself in an optimal position to reduce their expenditure and that they did. By selling the collected recyclables to recycle centres, the Litter Patrol significantly contributes to turning around a £600k waste management expense into a £1m revenue generator. The newly found capital allows the council to reallocate budgets to other key societal issues.
Marketing with Stone Create means that we break the norms of your typical agency, if you have any ideas, let us help in bringing them to life! Contact us today for more information.