Following extensive research into the market, it was established that a considered approach must be taken, to ensure that paid ads were shown to B2B users rather than B2C. We also had to make sure that the ads weren’t shown to those users searching for images of cakes, rather than cakes with an image on.
Google Search was the preferred channel so we had full control of the copy on each advert. We were concerned that if we showed Google Shopping ads, we would attract consumers that would click and not purchase a product, which would be costly and wasteful of the budget.
As with any PPC campaign, tracking ROI is important. In this case, the key measurements were sales order values and quantity of enquiries.
Since the start of our PPC campaign, Eat My Logo have enjoyed many new leads and generated hundreds of extra online sales.
At Stone Create, we specialise in PPC management, for more information contact us today.