TruckTrail


Design, Marketing, Signage, Websites
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DRIVING LOCAL BUSINESSES TO CELEBRATE 100 YEARS OF TRUCKING HERITAGE

South Ribble Borough Council came to us with the requirement for a project that would not only promote Leyland as a place to visit in the North West, but also a way to celebrate 100 years of trucking heritage and manufacture in Leyland.

The Truck Trail, which was originally put in front of SRBC a few years earlier, seemed like the perfect campaign to get this message out there. 2017 saw the launch of 13 6ft DAF trucks, all sponsored by local businesses, placed in, and around Leyland Town Centre providing families with the perfect free day out to learn more about truck manufacture in Leyland and the importance of inspiring the next generation in Science, Technology, Engineering, and Maths.

Our

Results

  • The Results

    The 2017 Leyland Truck Trail is a huge success, with the education side of the project carrying on well into 2018. Here are just a few facts about this fantastic community project:
    Over 3,000 visitors downloaded the Truck Trail app.
    Over 500,000 people were reached.
    More than 50 schools got involved.

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  • Competition Winners

    Following on from the Dragons Den-style competition, the winner was announced at the Leyland Festival, which took place in June.

    It was the honey-powered beehive truck, designed by Year 6 pupils at Broad Oak Primary School in Penwortham that took the prize.

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  • Social Media

    Social media (Facebook, Twitter and Instagram) was always going to have a huge part to play in promoting this project and reaching the right people. We fully managed this, from initial set up of the social media pages to full implementation of the content strategy.

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