design

Standfast & Barracks


Project

Brief

Standfast & Barracks is a fabric print and manufacturer based in Lancaster who has been in operation for nearly 100 years. They got in touch with us to craft a bespoke new brand identity to take them to the next level.

Rebrand

The new corporate identity needed to encompass elements from a traditional value-driven company that uses its rich heritage and commitment to continuous quality as a foundation for moving forward. As a company that values craftsmanship, the icon had to reflect this. The result was a well-balanced engineered letter type, using a classic colour of a strong dark blue. This new brand identity reflects not only their heritage but their forward-thinking vision.

Brand Guidelines

A full set of brand guidelines was created to ensure that any future work adhered to the new brand and rules that had been put in place, with regards to the logo placement, colours and fonts.

As you can see from the collection of project images, we actually created a unique ‘window’ on various designs to showcase the beautiful patterns, fabrics and textures with which to display the rich and colourful world of Standfast & Barracks.

Social Media

We fully manage the Standfast & Barracks social media accounts (Twitter and Instagram) as it was clear that this marketing channel is the perfect way to showcase the work that they do.

Our working relationship with Mary continues to grow month on month and with communication being the key to the success of any social media content strategy, it really is the perfect client relationship.

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