Standfast & Barracks is a fabric print and manufacturer based in Lancaster who has been in operation for nearly 100 years. They got in touch with us to craft a bespoke new brand identity to take them to the next level.
The new corporate identity needed to encompass elements from a traditional value-driven company that uses its rich heritage and commitment to continuous quality as a foundation for moving forward. As a company that values craftsmanship, the icon had to reflect this. The result was a well-balanced engineered letter type, using a classic colour of a strong dark blue. This new brand identity reflects not only their heritage but their forward-thinking vision.