South Ribble Council needed a new strategy into increasing apprenticeships schemes across Lancashire. They came to us with an idea of creating a completely new brand to work with which would boost the recognition and awareness of apprenticeships throughout the region. This had potential to be an extremely positive project which would enable young people new opportunities and help to educate them whilst bringing them into the workplace environment.
Stone Create and South Ribble Borough Council worked closely from the get-go to bring this idea to life, creating a stand out and memorable brand: Apprentice Factory. Once the brand was established and signed off, we were able to create a number of promotional and marketing items for Apprentice Factory.
We produced a corporate folder, containing 3 inserts for each of the target markets (students, employers and those looking for a potential career change), promotional pens, branded clothing, adverts, A5 flyers, pop up roller banners and a neon sign was produced to accompany the team at these events. We finished the project with an entire new brand opening many possibilities and opportunities for further development. The events that the team had attended and exhibited at were a huge success.
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