To complement the search campaign, a display campaign was created to target audiences that would possibly not consider searching for products supplied by Leyland Exports.
The number of enquiries from Display was extremely high and the cost was about 30% of Search Network enquiries. The problem was the quality of these enquiries was not as high.
To counteract this quality the new website was created with a funnelling enquiry form, to ensure the user was truly engaged before enquiring. This improved the quality of the enquires massively.
For more information on our PPC management, get in touch with us today.