Using digital campaigns to boost awareness
Following a successful first few months of new traffic, it was decided to create a brand orientated Google Search Network campaign, so we could judge the success of other general branding campaigns.
This would allow us to see how the brand was spreading through the for sale boards and leaflet drops in different areas. ie would a leaflet drop in Wigan cause more searches of “the purple property shop” in Wigan area.
The next step would create a Google Display Network campaign to push the brand further and target users who are looking to move house. This would put text and banner ads in front of a relevant audience, possibly before they have found us via Google Search.
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