Digital PPC Campaign
The Purple Property Shop wanted to increase the number of house valuations performed in the area.
Following the initial research, a Google Search Network campaign was created targeting users searching for “estate agents” in the local area. Initially, it was difficult to get quality traffic due to many users searching actual estate agent brands. These brands were navigated out to ensure the traffic did not have a preconceived idea of the agent they were trying to contact.
Once these other agents were removed from the search queries, the quality of traffic improved substantially and the number of enquiries increased month-on-month.
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