10 Ways Signage Enhances Your Business

Shane Friend

17th December 2021

All Signs Point to Success

In our ever-changing corporate landscape, there are many effective ways to market your business. However, none are able to replicate the unique form of communication that signage brings. Signage is one of the most important tools of getting you noticed, and this can often be the difference between a customer choosing you or another business. Read this article to find out 10 ways that signage benefits your business!

What is Signage?

“Signage means any sign, notice, device, representation or advertisement that advertises or promotes any goods, services or events and any structure or vessel that is principally designed for, or that is used for, the display of signage.”

The Purpose of Signage

The ultimate goal of shop front signage is to attract customers in store.

Benefits of Shop Front Signage

Brand Image

Signage can be an extremely useful tool when boosting your brand image.

By following your brand guidelines and using your logos, colours and iconography, this expands on the brand that you have built and brings continuity.

Communication

You can use signage to have direct communication with customers, for example:

  • Helping people find their way around your store
  • Indicating where certain products are
  • Encouraging impulse buys
  • Have an influence on consumer behaviour

Brand Visibility

Shop signage most obvious benefit is enhancing your brand’s visibility.

An attractive sign will make you stand out and ensure that you are recognised within the local area. Over 75% of people said they had informed others about a company based on seeing their signage.

Cost Effective

Signage is inexpensive, when taking into account the usage of your signage, this is one of the cheapest avenues of marketing.

With signage, only one initial payment is required and with that you gain a constant form of advertising making the return of investment much higher than other forms of advertising.

Attract Attention

Signage attracts the attention of your customers. In many cases this is the first instance that your customer will see your shop.

Nearly 76% of consumers (8 in 10) said they had entered a store or business they had never visited before based simply on its signs.

Competitive Advantage

Your signage acts as the visual representation of your brand in the outside world, this is an extremely useful tool of staying ahead of your competitors.

In a busy high street, your sign may be the difference between your customers choosing you or your competition. Nearly 60% of consumers said that the absence of signs deters them from entering a store or business. 

Footfall

You do the maths, appealing visual signage advertising your business will heavily increase the amount of customers entering your premises!

Enhancing Customer Environment

Signage can be used to portray your brand personality and create a theme.

Interior signage dictates how your audience feels when in your premises so it is a highly effective way enhancing your customer environment.

Advertising

Signage can be used to promote certain products and services that your company offers. Furthermore, it can be used to show sales and benefits of shopping with your company.

Good signage addresses your customers’ needs and uses a call to action to encourage your consumer to behave in a certain way.

Increase Sales

The ultimate goal of signage is to encourage sales, by using a combination of different signage this can have a huge impact on your sales. According to FedEx, roughly 60% of businesses reported that changing the design or enhancing the visibility of their signage had a positive impact on sales, number of transactions and profits, with an average increase of about 10%.

Signage with Stone Create

At Stone Create, we specialise in the design and installation of all types of signage. From neon, shops to vehicles, we have you covered. Contact us today for more information.

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