Building a consistent brand with colour
A brand colour palette is a set of colours that represent your brand personality. Using the same colours throughout all communication channels is key to being a successful brand. Colours also help you sell too! Research shows that up to 85% of consumers believe colour is the biggest motivator when choosing a particular product. 92% acknowledge visual appearance as the most persuasive marketing factor overall. Your brand should follow a colour palette of 3-5 colours, this should include your primary colour along with secondary colours to support this. Read our guide on how to create a colour palette for your brand!