How To Create A Colour Palette For Your Brand

Sal Vahed

12th March 2022

Building a consistent brand with colour

A brand colour palette is a set of colours that represent your brand personality. Using the same colours throughout all communication channels is key to being a successful brand. Colours also help you sell too! Research shows that up to 85% of consumers believe colour is the biggest motivator when choosing a particular product. 92% acknowledge visual appearance as the most persuasive marketing factor overall. Your brand should follow a colour palette of 3-5 colours, this should include your primary colour along with secondary colours to support this. Read our guide on how to create a colour palette for your brand!

Primary Colours

Each colour has different connotations, choose a colour that coincides with your brand personality. A study of the world’s top 100 brands shows that a vast majority of the top brands have only one or two brand colours! With most brands only using similar colours, make sure to keep yours simple too.

Secondary Colours

Once you have picked your primary brand colour, choose your secondary colours. Research suggests that consumers tend to prefer schemes with very similar colours. Make sure to keep these colours the same tone to create a fluent brand.

Variation Colours

As well as using your main brand colours, you need to decide variations to use that should contrast together. You can use websites such as Coolors to generate which colours work best together.

Key Statistics

Colour improves brand recognition by up to 80%, meaning that customers are 80% more likely to identify you if you consistently use the same colour(s) on your branding material. (Tailor Brands)

33% of the world’s top 100 brands have logos that include the colour blue. Think Twitter, Facebook, and Visa for reference. (Tailor Brands)

80% of consumers think that colour is a big part of brand recognition, which means you should too. (Small Biz Trends)

Colours alone can influence up to 90% of an initial impression. (Review 42)

People perceive colours differently depending on their gender and culture. (Review 42)

Blue is the favourite colour of 35% of women and 57% of men. (Review 42)

Colour influences 85% of shoppers’ purchase decisions. (Review 42)

Colours increase brand awareness by 80%. (Review 42)

Colours affect people’s behaviour, mood, and stress levels. (Review 42)

93% of shoppers focus on visual appearance alone when they consider a purchase. (Review 42)

Branding with Stone Create

Are you ready to evolve your brand? At Stone Create, we specialise in building brands that bring the best out of your company and remain consistent throughout all channels. Get in touch with us today for a free consultation.

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