The £1.80 Strategy For Social Media Explained

The £1.80 Strategy

The £1.80 strategy was devised by Belarusian-American entrepreneur and internet personality Gary Vaynerchuk.

It also goes by the $1.80 strategy as Gary is American.

Gary’s known for his work in digital marketing and some of his best-selling books include Jab, Jab, Jab Right Hook (2013) and Crushing It! (2018).

His experience and expertise on social media has seen him build a large platform of millions of followers.

He released a video in early 2018 that explained the £1.80 method.

The name of the strategy might suggest that doing it will cost you a small amount of money. But it won’t.

In fact, this method will not cost you anything at all – just some of your time (we’ll explain the title’s monetary reference in a moment).

Now we know how important your time is. Everyone’s time is precious. And wasting some of it probably isn’t on your agenda.

But this strategy has been proven to produce results though and dedicating an hour a day to it may well be worthwhile.


  1. The method
  2. What should you comment?
  3. Using the $1.80 on the other social channels
  4. What to do if you really don’t have time

The Method

Gary Vaynerchuk has been preaching his method’s success ever since he released his video.

The method requires you to comment on your audience’s social media posts. It’s all about interaction. About having your two pence worth – this is where the monetary part comes from.

Originally Gary Vee stated that this tactic was for Instagram. However, we don’t see any reason why you can’t adopt this method across all your social channels.

What to do on Instagram:

  1. Put together a list of 10 hashtags related to your niche; hashtags your target audience use.
  2. Go to the search bar, type one in and press enter.
  3. Instagram will bring up the nine most popular posts at that time for that hashtag.
  4. Your job is to comment on each post, interacting with other users.
  5. Do this for each of the 10 hashtags.

By the end you’ll have contributed 90 comments and spread your name out to a lot of people.

Gary Vaynerchuk says:

“The way to win on social media is to actually be social. The number of Instagram followers you have means nothing if you can’t build a community of like-minded people who care and engage. The only real way to do this from scratch is to become part of the conversation.” 

A Video Explanation

Watch the clip to hear Gary Vee explain his idea.

You can find the full vlog here.

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What should you comment?

Try and offer value.

Offer your opinion, a story or give the author feedback on their post.

Be funny. Or controversial. Or intellectual.

Spark engagement by giving others a reason to comment or click through to your page.

The best comments are those with depth – the comments that get positive responses.

If you’re reaching out to your target audience, try and discuss your niche and make sure you exude your expertise on the topic.

Using Gary’s $1.80 Strategy On Other Social Channels

Gary Vaynerchuk’s tactic is based on Instagram.

That’s why it’s £1.80 – when you search a hashtag, Instagram brings up the 9 most popular posts that include the hashtag in the caption (if Instagram only displayed 8 posts it would be the £1.60 method).

You can go much further than Instagram though.

And if your target audience isn’t on Instagram then you can adopt this method to the other social media channels.

You don’t have to comment 90 times on each platform either.

The idea is that you become more social and interactive with your audience – the more you interact, the more effective the strategy will be for you.


Make the most of Facebook groups.

Join as many as you can that are related to your niche.

Post your content into them and engage with the other members by liking/commenting on their posts etc.

Build a network of people and show them your expertise.

Searching using hashtags is possible with Facebook however groups are growing rapidly and they’re a real opportunity to connect with lots of people within your niche.


Hashtags and groups are also features of LinkedIn too. Be active in these groups and post to them often.

Try sharing full articles you’ve on LinkedIn and search for articles written by others in your niche.

Offer your two pence here by commenting and liking.

Get into the habit of being social and it’ll pay dividends.


Hashtags originated on Twitter.

Search for your terms here and interact with others who are discussing your topics.

Retweet and reply to posts people have written.

Click through to their articles and leave comments on their site if your reply exceeds the 280 character limit.

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What to do if you really don’t have time to do it?

We understand that freeing up an hour of time just like that isn’t a simple task – and the £1.80 strategy is time consuming.

Think about asking your employees or colleagues to help.

You may want to dedicate the task to one other person in particular or spread it between the team.

Say everyone found one hashtag and commented on their own nine posts? Right there you’ve just fairly delegated 90% of the task.

The £1.80 Strategy Works

Use the £1.80 strategy on each of your social accounts. The big players: Facebook, Twitter, Instagram, LinkedIn, all allow you to search using hashtags.

Use this to your advantage.

The idea is that the more you contribute to the social platforms, the more you’ll get back from them.

Instigating a discussion among your target audience in your business’ name is fantastic for your reach and you’ll gain followers (and then hopefully customers) from it.

So, what are you waiting for?

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