Personal Branding: Everything You Need To Know

What is personal branding?

A personal brand is the unique combination of skills and experiences that make you who you are. It is how you present yourself to the world. Effective personal branding will differentiate you from your competition and allow you to build trust with prospective clients and employers. (Forbes)

Why you should build a personal brand:

Build trust with your audience: 82% of customers trust a brand when its senior managers are active on social media.

Boost employability: 78% of managers hire the best candidates for their company based on referrals.

Larger audience: Companies’ employees on average have 10 times more followers than the brand.

Influence purchase decisions: When purchasing, 90% of the shoppers trust personal recommendations while 33% of the customers’ trust company messages.

Higher engagement: Content shared by employees receives 8 times more engagement than content shared by brands.

Better conversion rate: Leads generated through employees’ social media activities are more valuable and convert 7 times more likely than the normal leads.

Here are some of the most relevant examples of personal branding in 2022:

Elon Musk – Tesla

Elon Musk is the founder of Tesla, SpaceX and The Boring Company. Not only has he created globally recognised companies whilst pushing new boundaries in technology – he has become his own brand attracting attention outside of his business. Elon Musk wins by tweeting a lot about relevant topics and positioning himself a thought leader, and regularly appears on podcasts.

Jeff Bezos – Amazon

Amazon is one of the biggest companies in the world but the man behind the company hasn’t been shy of the camera. Jeff Bezos is the world’s richest man, he makes himself well known in the public eye by using social media and speaking at networking events. Here is a quote from Bezos himself: “Your personal brand is what people say about you when you’re not in the room

Richard Branson – Virgin

Richard Branson, the founder of Virgin has made a name for himself by public speaking, as well as being a well known figure on TV and social media. Branson writes books, creates video content and blog posts on LinkedIn to ensure that he remains one of the most notorious personal brands in the world.

But everyone has a personal brand!

How to build your personal brand

  • Keep your social media accounts up to date.
  • Interact with key people in your industry.
  • Post regularly on all relevant platforms (use social media scheduling apps to help you).
  • Create content that genuinely benefits your audience.
  • Give insights to your audience whenever possible.
  • Join and engage with online groups related to your business.
  • Stay consistent across all channels with your brand personality, voice, and image.
  • Attend networking events – personal branding isn’t just online!

Talk to us

At Stone Create, our social media specialists are here to make the most out of your personal brand and make sure you see results online. For more information on where we can take your business, contact us today.

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