What is personal branding?
A personal brand is the unique combination of skills and experiences that make you who you are. It is how you present yourself to the world. Effective personal branding will differentiate you from your competition and allow you to build trust with prospective clients and employers. (Forbes)
Why you should build a personal brand:
Build trust with your audience: 82% of customers trust a brand when its senior managers are active on social media.
Boost employability: 78% of managers hire the best candidates for their company based on referrals.
Larger audience: Companies’ employees on average have 10 times more followers than the brand.
Higher engagement: Content shared by employees receives 8 times more engagement than content shared by brands.
Better conversion rate: Leads generated through employees’ social media activities are more valuable and convert 7 times more likely than the normal leads.