LinkedIn is the platform for businesses, this is a highly effective platform for engaging with clients, other companies and co-workers. In the last few years, LinkedIn has become an integral platform for marketing your business and is often the only choice for specific companies. With 660 million users and 303 million monthly users, using LinkedIn for marketing is one not to be missed.
Potential to go viral: A huge feature of LinkedIn is that the engagement rate on the channel is much higher than others. When you like someone’s post, it appears on your connections timelines, making it much easier to get noticed and go viral with the correct content.
Professional platform: This platform has been made specifically for industries to connect with each other, meaning that there is a clear demographic for creating business.
Industry Knowledge: Brands and heads of companies are able to share industry knowledge and expertise, positioning themselves as thought leaders.
Reach potential prospects: There are mass opportunities on LinkedIn to meet potential clients and generate leads.
Research: LinkedIn uses analytics on your business page to monitor engagement, how many have visited your page and opportunities.
Paid Advertising: Businesses are easily able to promote posts and paid advertising is integrated directly into the channel, and you don’t have to set a specific budget.
Post length: You are able to post blog length articles, meaning if you need to explain your message in detail you can input as content as you like.
Spam messages: Due to competition, many users send out automated messages to other connections, meaning that your messages may be overlooked as spam.
Less interaction types: Can only follow or connect with people and like posts, not as much interaction compared to other social media channels.
Need a complete profile: To harness all opportunities on LinkedIn you need a full profile including website, name, biography, reviews, testimonials, videos, images and more.