Imagine an ad campaign that could last forever. A campaign that could reach thousands of people a day. A campaign that potentially requires only a single, one-off payment. No, we’re not talking nonsense, we’re talking about vehicle signage.
Effective advertising is advertising that sends out the correct message about your business but also ensures that the impression will last. Here at Stone Create, we understand the importance of sending the perfect message out to all your potential customers and we accompany this with the means to create you a memorable wrap for your vehicle, one that can assist in both driving sales and increasing awareness of your services.
Vehicle signage has become a popular way for local and worldwide businesses to advertise their services and is a fashionable approach for a whole host of reasons. It’s important to make sure your sign is of the correct quality so as not to have the opposite of your desired effect. Do this and you could see more customers and so increased sales – all as a result of a simple, well-designed wrap.
Some benefits of vehicle signage include:
The opportunity to reach a wider audience
Depending on how long your vehicle spends on the road, signage could make hundreds or even thousands of impressions a day. Even the shortest of drives can guarantee brand exposure to people who might need your services now or at some point in the future. Vehicle wraps will sell your services from the off. Word of mouth is a powerful tool and the only way to use this effectively is to spread your name and what you do; vehicle signage is a proven way to do this.
Potential to attract new customers
The hundreds and thousands of impressions that your signage will give you are going to include mostly first-time impressions and the public being introduced to a company that they haven’t seen before. With professional signage you turn random members of the public into potential customers. Display the correct information on the side of your vehicle; how to obtain your services, contact numbers etc, and there you go – you’ve increased your chances of business. Emulating other marketing campaigns that you already have in place or beginning afresh, if you want to spread the word to those who are in the-know, then vehicle signage is one of the more effective ways in which you can achieve this.
A one-off payment for a vehicle wrap can last years if looked after properly, all the while continuing to do a great job of advertising your company. You won’t have to pay towards any reoccurring costs of billboard, radio or television space, just the general maintenance of your vehicle.
Increased credibility/boosts customer perception
A specialist advert that oozes professionalism can serve only to benefit your business. Consumers want positive experiences with companies, and branding your vehicle boosts your credibility and implies that you’re able to provide this top-notch service. Also, the non-aggressive nature of a vehicle advert is a means of encouraging your services upon others without the need for any face-to-face pressure.
A clean and sharp-looking wrap may revitalise your vehicle and send a message of professionalism out to those who come across it every day; which as we’ve established, could be thousands.
Vehicle signage can be an extra layer of skin for your vehicle and the first line of defence against road debris and gravel. Wraps aid in keeping your vehicle in a suitable condition should you need to trade or sell. Wraps are just as easily removed as they are applied and won’t do any damage to the bodywork lying beneath – bonus!
So, vehicle wraps are both affordable and most definitely beneficial, and endorsing your business through vehicle signage is an established method of positive promotion. For all the reasons above and more your business will benefit.
If you are interested in increasing your brand awareness and promoting your services to thousands of people a day then request a quote with us and get started immediately.