Video Marketing: Everything You Need To Know

What is Video Marketing?

Video marketing is the process of using video content in order to promote your brand, product or service. Using video content for marketing is on the rise, with 95% of video marketers planning to increase or maintain video spend this year. This is mainly due to the great return of investment on video campaigns, with 93% of businesses reported getting a new customer on social media thanks to video.

What can Video Marketing be used for?

When creating video content, your options are limitless. Most commonly used examples of video techniques include:

• Explaining a product/service
• Product demonstrations
• Advertisements
• Mini documentary
• Short film
• Brand culture video
• Customer testimonials
• Web series

Although these are some of the most common uses, being unique and creative is integral for video marketing, so do not be afraid to step out of the box with your ideas.

Advantages of Video Marketing

Create Brand Awareness: Any type of video marketing will play a big role in creating brand awareness for your business. With studies showing that 87% of video marketers say video has increased traffic to their website.

Build Trust With Your Consumer: Using video build your credibility and can be used to reflect your business and brand personality. This builds trust with your audience and potential consumers.

Greater Return On Investment (ROI): Video is proven to give businesses a higher level of return on investment. 89% of video marketers say video gives them a good ROI. So, use video in your market strategy and you will see results.

Boosts Conversions and Sales: Video marketing sees a much higher conversion rate than other forms of marketing. 83% of video marketers say video helps them with lead generation. 80% of video marketers say video has directly helped increase sales. Adding a product video on your landing page can increase conversions by 80%.

SEO Ranking: Using videos on your website is a highly effective organic method of boosting your search engine ranking on Google. You’re 53 times more likely show up first on Google if you have a video embedded on your website.

Social Shareable Content: Engaging and fun video content is shareable, which gives you much higher levels of reach and engagement. 76% of users say they would share a branded video with their friends if it was entertaining.

Explainer: Viewers retain 95% of a message when they watch a video, compared to 10% when reading text. 98% of users say they’ve watched an explainer video to learn more about a product or service.

Mobile Friendly: Video content is perfect for mobiles and is becoming increasingly important each year. 90% of consumers watch videos on their mobile. YouTube reports mobile video consumption rises 100% every year.