Video Marketing: Everything You Need To Know

Enhance your brand visibility with video

What is Video Marketing?

Video marketing is the process of using video content in order to promote your brand, product or service. Using video content for marketing is on the rise, with 95% of video marketers planning to increase or maintain video spend this year. This is mainly due to the great return of investment on video campaigns, with 93% of businesses reported getting a new customer on social media thanks to video.

What can Video Marketing be used for?

When creating video content, your options are limitless. Most commonly used examples of video techniques include:

  • Explaining a product/service
  • Product demonstrations
  • Advertisements
  • Mini documentary
  • Short film
  • Brand culture video
  • Customer testimonials
  • Web series

Although these are some of the most common uses, being unique and creative is integral for video marketing, so do not be afraid to step out of the box with your ideas.

Advantages of Video Marketing

Create Brand Awareness: Any type of video marketing will play a big role in creating brand awareness for your business. With studies showing that 87% of video marketers say video has increased traffic to their website.

Build Trust With Your Consumer: Using video build your credibility and can be used to reflect your business and brand personality. This builds trust with your audience and potential consumers.

Greater Return On Investment (ROI): Video is proven to give businesses a higher level of return on investment. 89% of video marketers say video gives them a good ROI. So, use video in your market strategy and you will see results.

Boosts Conversions and Sales: Video marketing sees a much higher conversion rate than other forms of marketing. 83% of video marketers say video helps them with lead generation. 80% of video marketers say video has directly helped increase sales. Adding a product video on your landing page can increase conversions by 80%.

SEO Ranking: Using videos on your website is a highly effective organic method of boosting your search engine ranking on Google. You’re 53 times more likely show up first on Google if you have a video embedded on your website.

Social Shareable Content: Engaging and fun video content is shareable, which gives you much higher levels of reach and engagement. 76% of users say they would share a branded video with their friends if it was entertaining.

Explainer: Viewers retain 95% of a message when they watch a video, compared to 10% when reading text. 98% of users say they’ve watched an explainer video to learn more about a product or service.

Mobile Friendly: Video content is perfect for mobiles and is becoming increasingly important each year. 90% of consumers watch videos on their mobile. YouTube reports mobile video consumption rises 100% every year.

How to do Video Marketing

At Stone Create, we are here to make your video marketing a simple and straight forward process:


We work with you in research and planning to make sure that your video campaign is planned out thoroughly from the start. This way we can provide your audience with the best visual representation of your campaign we can offer. By planning out every shot we will make sure all angles are covered way before production begins.


On film day, due to having a structure in place, filming will be a smooth and straight forward process. This can take place in your own HQ, or over a specific location to suit your video campaign requirements.


After your production has wrapped up, editing your videos is key. It is important to use high quality video software and use editing techniques to match the theme of your video. For any help with video editing, we provide a full range of support.


Once the video is finished, it is time to publish your video on the appropriate channels. We recommend creating your video to work on multiple different platforms such as paid ads, social media channels and your website to make sure your audience is targeted at all angles.

Video at Stone Create

Now you know how more about the benefits of video marketing and how you can use this to your advantage, it’s time for you to start your own video project! At Stone Create, we specialise in the planning, production and editing of all types of video projects. For any enquiries, get in touch with us today for a free consultation.

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