Branding Consistency is Essential
Have you ever received a leaflet or some form of promotion from a company, gone on to their website and their logo isn’t the same?
Or their tagline is slightly different? The colour scheme might have changed?
These are all minor details that can hinder the message they’re sending out to customers about their company.
All of those instances may seem small and insignificant but from a consumer’s point of view you’ll question the brand and who you’re dealing with.
Consistency is key here. From promotional work, to print work – your brand needs to be the same across all marketing mediums.
It comes down to almost everything; the colour schemes, social media headers and bios and of course the message you’re sending out to potential customers.
Everything should be inline with one another. It will reinforce the message you’re trying to drill into customers.
We recently completed some branding work for the CTI division of The West Coast Group events company. They asked us to create a new logo, design and produce their business cards, plus wrap their van with vehicle signage.
We made sure that the message being delivered was consistent on all three counts.
Logo
CTI’s new logo
Logos are often the first point of contact people have with your business.
Customers will associate their entire experience with your business with your logo so it needs to emit the right message.
‘CTI’s logo needed to be one that’ll stand out by looking attractive and professional.’
Shane Friend, graphic designer
CTI asked for a clean and memorable logo and we designed their logo to match these requirements.
Business Cards
Simplicity is necessary when it comes to business cards.
Business cards play an important part in business and converting leads into accounts.
The business cards we designed for CTI made sure that the logo is the largest element on the card. The logo is the first thing people associate with your brand so it’s important it stands out.
We saw to it that the most important information about their business was included on the card. We chose to stick to as few colours as possible and didn’t cram in the text.
A straightforward and clean design is essential when it comes to business cards.
Vehicle Signage
Vehicle signage is 24-hour advertising.
We also designed and installed vehicle signage on their van. This method gives their entire brand (including their brand-spanking new logo) the potential to be seen by thousands of people every day. It’s just one of the many benefits of vehicle signage.
The logo can be seen clearly from every angle and the colours are consistent with the logo and business cards.
Consistent branding isn’t always the easiest job but aligning your marketing strategies gives a professional edge to your brand so is worth investing in.
If you need assistance with any marketing or design element, fill out a contact form below.
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