It seems everybody uses some form of social media nowadays.
Friends, parents, even grandparents are giving it a go.
It’s also rare to find a business without a Twitter account, Facebook page, Instagram, LinkedIn… we could keep going for a while.
For a business, consistently running your various accounts isn’t always the simplest of tasks; you need to decide what to post, which platform to post what on and you need to keep up with it every day.
It’s worth it as billions of people use social media each day and by not regularly contributing to the various platforms, you’re limiting your reach.
For businesses, using social media is a powerful tool for building your brand. You control the image you portray of your company and what it does.
Your content needs to be shareable and useful to those you interact with.
There also needs to be a good amount of it.
There are no strict rules as to how often you should post on each platform however keeping up with Facebook and Twitter every day and making weekly usage of Instagram and LinkedIn is often a good way to start.
The more you do the more you’ll understand what works best for your business.
Content doesn’t just fall from trees though. It needs to be thought out and as we’ve said, it needs to be of value to those who see it.
Coming up with content on the spot can be difficult and will not be of the same quality as content you’ve had chance to think about and prepare properly; this is where a content calendar can really help you out.
Organising everything into a table that tells you when you’re posting, on which platform, what copy you’re including etc. means you’ll never need to worry about getting a post out quickly.
Read through some of the other benefits of using a content calendar…
If you already have planned what you’re going to post, you don’t have to spend time thinking about it moments before you post.
Taking an hour or two to plan ahead for the next week is much more efficient than waiting until an hour before you post and spending it worrying about what to write.
2. Find your ideal content mix
By having your schedule planned out in front of you and your analytics/audits to match, you can easily assess what is working best for you and tailor your schedule to these findings.
Grouping posts together by platform is the most popular way of formatting your schedule; you can compare posts against each other and determine what times are better to post at and which sort of content gains the highest level of interaction.
3. You can stick to a consistent posting schedule
Once you’re on a role with what you’re publishing, the last thing you want to do is forget to post and miss out on sharing a quality piece of content with your followers and forgo more interaction.
4. Avoid cross-platform errors
By clearly organising your content by platforms, you won’t accidentally post a video on LinkedIn that was meant only for Twitter and Facebook.
The world won’t end if you do make this mistake, but a content calendar reduces the risk.
5. Never miss important dates
There are occasions where you’ll find it more important to post on one day than another.
New technology might have been released for your business and the topic is trending on the Twittersphere.
It’s important that your customers know you’re up to speed with what’s going on and by tweeting about it you’ll let them know you’re on the ball.
A content calendar is an easy and simple way to organise your social media and gives you the best opportunity to build your brand correctly.
To save you spending time on formatting and building a calendar yourself we’ve included a free template of the calendar we use to organise our posts.
Simply enter your name and email address, click download and you’re good to go.