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Developing Evolve’s Marketing Strategy

How We Developed Evolve’s Marketing

As a full-service marketing and design agency we offer everything. And anything. And everything again.

In late 2018 Evolve Document Solutions approached us and asked us to assist them in developing their marketing.

Having previously worked with them we knew what marketing methods they already had in place. Our job was to put together a plan that would suit their business and prospective customers’ needs.

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Have a look into some of the methods that were implemented into Evolve’s marketing strategy below…

Website

We created a fully-bespoke website for the company, giving them a website unique to the business.

Bespoke websites are popular as they allow you the most freedom when it comes to customising your site. Due to the lack of external plugins they’re also much more secure.

Stone Create provided website training to the Evolve team, allowing them to modify their site whenever they like.

It gave them the opportunity to include all the information that they felt their prospective and current customers would need to know – this includes news updates to their blog page and their services information.

We also provide the hosting for Evolve’s website.

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Printing

Evolve wanted to release a corporate folder with inserts. They were to detail four areas in which their business can be of service (startup, software, education and business).

We designed the layout and assisted with the copywriting for each of these brochures before sending them off to be printed, ready for the team to distribute to potential customers.

Their new software system, Agility, required a new logo to be designed. We created this logo and included images of it on one of their new brochures and website.

We designed their logo to give a clean and professional look; the colours in-keeping with the Evolve Document Solutions logo.

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PPC

Our Google experts have assisted the company through their pay-per-click (PPC) campaigns. This includes the initial set-up and the ongoing monthly management of their campaigns.

PPC gives you the freedom to budget exactly how much you want to spend. It also allows you to target only those that want or need to see your adverts. This makes it much more likely that those who see it will click through.

Evolve have since seen an increase in their enquiries and are enjoying a higher conversion rate.

Read about some more of the benefits of using PPC advertising.

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Signage

Evolve Document Solutions recently relocated to new premises and required interior and exterior signage so that their business can be easily recognised.

We designed and installed the various signs in and around their new offices, giving Evolve a clean and professional look.

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You should never underestimate the value of a high-quality marketing strategy and the correct implementation of the methods that make it up.

For more information on our services and how we can help your business, fill out a contact form below.

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