LinkedIn is a hub for professionals and marketers.
It’s a space for individuals and companies to develop their personal and business brands.
Growing a company page on LinkedIn hasn’t ever been easy though.
It’s a slow process and requires dedication to the cause.
However, LinkedIn have now introduced a feature that lets you invite your personal connections to like a company page, making it that little bit easier to expand your page’s reach.
There are two places you can go to find it…
1. Click on ‘Admin Tools’ in the top right corner and go to ‘Invite Connections *NEW*’
2. The ‘Grow Your Page Audience’ box to the right of the feed
From here you can choose to invite your personal connections to follow your company page.
It is a great tool for B2B marketers and is a useful feature for companies looking to grow their audience on the platform.
Engaging with your market is essential and LinkedIn have made it a little bit easier to push your brand and content out there to people who need it but might otherwise have been missing out.
Social media is constantly evolving.
New, and more useful features are being introduced all the time.
Check out Instagram’s latest change here.
*For unknown reasons LinkedIn have since removed this feature. We will update you should it be reinstated.*
For more useful marketing follow us on LinkedIn.
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