An extremely hot topic for 2022 is personal branding. Everybody has their own personal brand, it’s what make you unique and how you present yourself to the world. In marketing terms, personal branding is about building your own online presence, broadcasting your personality, skills and experiences to others within your network. Consumers now buy into people rather than companies, making personal branding more important than ever. Research shows that consumers are 3 times more likely to consider a brand that shows personal value more than business value. In addition to this, 94% of consumers will be more loyal to a brand that provides complete transparency. Build your own personal brand online by posting regularly on LinkedIn; giving insights that are directly relatable to you and interacting with key people in your industry.
Influencer marketing is quickly becoming a major marketing strategy for brands throughout the world. This technique uses an influential person to promote your brand to a specific niche/audience. Interacting with influencers can be extremely beneficial as 92% of people trust influencers much more than brands. The influencer market grew from $1.7 billion in 2016 to $9.7 billion in 2020. In 2021, the market soared to $13.8 billion. In 2022, this is predicted to move to a $15 billion industry. Ways that you can interact with influencers include; messaging them directly for collaborations or using websites such as Tribe and AspireIO. Find out more about ways that you can use influencer marketing here.
Our online platforms are more crowded than ever. There is becoming less and less time to catch your user’s attention. A highly effective way to combat this is by using interactive content whilst promoting your business. Interactive content requires interaction from your audience and empowers the user, creating a dynamic, 2 way experience. 93% of marketers believe that interactive content is effective in educating its buyers, and 79% of marketers said that combining interactive content with other content marketing tactics increases message retention. Ways to use interactive marketing in social games, quizzes and interactive landing pages on your website.
Personalisation is key in today’s current climate as consumers want to feel valued by brands and be offered something that benefits them directly. Personalised marketing sees a much higher return in engagement, conversions and reviews from consumers. 99% of marketers say personalisation helps advance customer relationships. 80% of consumers are more likely to make a purchase when brands offer personalised experiences. Ways that you can use personalised marketing include; digital advertising, offering products that customers have already viewed, and email marketing. Where you greet the customer by name and offer content directly aimed at what they have been browsing. Message personalisation is the most used by email marketers to increase engagement rates. For more help on how digital marketing can be beneficial for your business click here.
Short Video Content
With the rise of TikTok to being the most used website platform of 2021, using video, particularly short videos in marketing is now more important than ever. By 2022, online videos will make up more than 82% of all consumer internet traffic – 15 times higher than it was in 2017. As users retain messages at a much higher level than with images and content; it is key that you use video throughout your website and social media channels to increase your online presence. 87% of video marketers are satisfied with the ROI of their video marketing efforts on social media, 83% of video marketers say video has helped increase the average time their visitors spend on the page. Simple short videos you can produce include; advertising your products and services with lifestyle videos and creating behind the scenes footage at your workplace through TikTok or through social media stories.
The way that we view brands is changing fast and it is key that your brand values align with that of the consumer. Businesses have increased social responsibility and are finding ways to incorporate this into their marketing strategy. 77% of consumers are motivated to purchase from companies committed to making the world a better place, while 73 percent of investors state that efforts to improve the environment and society contribute to their investment decisions. 93% of employees believe companies must lead with purpose. You can be a more socially responsible brand by being transparent, and making products/services that serve the community.
When we think of Meta, we immediately refer to Facebook’s 2021 name change, but that is only a fraction of what it to come in the metaverse. The metaverse is a term used to describe the combination of interactive technology such as virtual reality and augmented reality experiences; providing users a whole new way of interacting online. The AI economy is predicted to reach $15 trillion in GDP growth by 2030. We are already seeing big brands find ways to use these new technologies including H&M with their interactive shop, Xbox in gaming and live concerts by Facebook. Although this may still seem a futuristic concept for many businesses, we are sure that there will be some exciting things to come in the metaverse this year for corporations throughout the world.
Adapt your marketing in 2022 with Stone Create
Our team research the latest techniques to keep our clients ahead of their competition. If you are ready to evolve your brand in 2022; whether this be with websites, signage, design, digital or marketing we are more than ready to help. Contact us today for more information on where we can take your business.