Pay Per Click advertising is an extremely useful tool for generating sales online. PPC refers to online adverts via Google, you can pay to get your business at the top of Google’s search engine ranking, and to appear with competitors with your products on Google Shopping. The objective of PPC is to attract users into clicking onto your website and ultimately complete a valuable action such as buying a product. As this is a paid method of advertising, you will need to put money in to see results, but PPC boasts a huge return of investment compared to other forms of marketing. The range of price for a click onto your website resulting in a purchase varies on how many products are sold, often this makes PPC far more affordable and the most common chosen method of advertising online. For more information on PPC, click here.