Digital marketing is the promotion of your brand, product and services online. We are more immersed in our digital world than ever, which is why it is key that your business stands out online. Read our guide on the most effective ways that your business can use digital marketing to get noticed in 2022.
Pay Per Click advertising is an extremely useful tool for generating sales online. PPC refers to online adverts via Google, you can pay to get your business at the top of Google’s search engine ranking, and to appear with competitors with your products on Google Shopping. The objective of PPC is to attract users into clicking onto your website and ultimately complete a valuable action such as buying a product. As this is a paid method of advertising, you will need to put money in to see results, but PPC boasts a huge return of investment compared to other forms of marketing. The range of price for a click onto your website resulting in a purchase varies on how many products are sold, often this makes PPC far more affordable and the most common chosen method of advertising online. For more information on PPC, click here.
Email marketing allows you to send mass emails to recipients with content related to your business. As well as being used to promote your products/services, it is also a useful tool for letting your clients and prospects know what is going on in your organisation. The main benefit of using email marketing is the click through rate average is much higher than other forms of digital advertising, this is also much cheaper to run than other campaigns.. Email marketing produces highly measurable data so you can see what your audience responds to and improve campaigns over time. Using platforms such as Mailchimp make email marketing easier than ever before, meaning you can get your email campaigns up and running in no time. Start your email campaigns with Stone Create here.
SEO or Search Engine Optimisation is the method of creating optimised content which will increase your search engine ranking on platforms such as Google, Bing and Yahoo. Ranking at the top of Google is a valuable asset for businesses as you become the first business users see when searching for a query related to your products/services. Ways to increase your SEO ranking organically include updating your website content regularly, using meta tags on your posts and creating blog posts. You can use extensions such as Yoast SEO to ensure your content is search engine ready and improve on your existing content. Visit our SEO page to see how we can help your business.
A highly effective way to increase brand awareness and reach new customers is through social media marketing. Social media has become a part of everyday life for most people, so making sure that your business is present on social media is more important than ever. Social media is a great way to broadcast your brand personality and engage with your customers in a unique way which will play a role in building relationships with your audience. To make the most out of social media management for your brand we recommend creating a content calendar with either a 1, 3 or 12 month plan. This way, you will be able to stay consistent with your posts and can identify which content performs better. From here you can re-evaluate your content, and identify strengths and weaknesses to create posts that generate the most leads. For more information on social media marketing, click here.
Creating content for your business is one of the core methods of gaining your audience’s interest and generating leads. Copywriting is the practice of producing written content coinciding with brand values in order to increase awareness. Engaging content will build a relationship with your audience, whilst also increasing your brand credibility and boosting your website’s search engine ranking. For more information on how content creation can benefit your business, visit our copywriting page.
At Stone Create, we are here to boost your online presence and make sure that you see results. For more information on where we can take your business, contact us today.
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